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15 Main Reasons Why Your Organization Requires A Mobile App


Digital media has exploded and Google reported that 2015 marks the year that web searches done on mobile devices have surpassed desktop searches in 10 countries!

Mobile is continuing to grow so rapidly that it is the actual leading digital platform for media consumption. 62% of total digital media activity is produced by tablets and smartphones combined, 54% of the activity comes from apps alone, in accordance with Comscore.

As of April 21, 2015, Yahoo is now indexing mobile apps, that enables the crooks to rank browsing engine results. See the SearchEngineLand article about app optimization. Precisely what does all of this mean to suit your needs as well as your business? You need a mobile app!

What are the advantages to owning an app for the business?

As mobile marketing is maintaining growth, increasingly more businesses are hopping about the mobile app bandwagon to connect with "on-the-go" consumers, drive increased traffic, generate repeat business, increase sales through better product promotion, and above all, be available for their customers, on his or her cellular devices, 24?7.

Using an app on your business takes marketing efforts with a whole new level. Apps are not just for huge brands like Amazon, eBay and Wal-mart anymore. Medium and smaller businesses are upping their marketing strategies and expanding their customer reach with mobile phone applications.

Today's technology has provided us everyone at our fingertips! Mobile phones have rendered pay phones and most landlines obsolete since we can take all of them with us wherever we go. That provides businesses an enormous marketing advantage. Let's consider the huge benefits a mobile app offers your small business and your customers:



1. Reinforces your brand

2. Increases your visibility and accessibility on cellular phones

3. Builds relationships and loyalty with your customers

4. Generates repeat business with app tools like coupons and loyalty cards

5. Enhances social media strategies

6. Connects you with "on-the-go" consumers

7. Increases sales with push notifications

8. Your products/services are easily accessible to your web visitors 24?7

9. One touch use of your contact info

10. Provide directions for your location anywhere your customers are

11. Fast appointment setting on your customers

12. An application is a bit more readily available and loads faster than a web site

13. Increase customer engagement and offer value

14. Customers have easy accessibility for your social networking posts

15. Stand above your competitors

Why a Mobile App is superior to an internet site

Net profit: An app loads and operates much faster! It takes only an additional to file for whereas a website usually takes significantly longer, specifically if the mobile user has bad reception. Mobile optimized websites serve an important business purpose, but they tend not to switch the dependence on apps. Let's look at a side-by-side comparison:

• Mobile apps provide you with almost instantaneous access to the content you will need, websites don't

• Mobile apps can be found in the app stores, websites don't

• Mobile phone applications can keep your organization in direct exposure to your visitors through push notifications, websites don't

• Mobile phone applications will almost always be visible about the desltop of your respective smart phone, websites are certainly not always visible

Would you start to see the energy that mobile marketing apps are offering? With features like push notifications, you'll be able to instantly reach your clients with much less time and energy than snail mailing sales ads, not forgetting, even less advertising

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